Gartner DI MQ

Dear Data Integration fans,

A few weeks ago, Yves de Montcheuil from Talend took a shot across the bow of Gartner for not including Talend in their Magic Quadrant (MQ) for data integration.  After that post, Andreas Bitter from Gartner (rightfully) felt personally under assault and felt the need to set the record straight.

I think the discussion itself is very interesting, but misses very important point:

The Magic Quadrant contains companies not trends nor communities nor people nor software!

Think about it for a second.  In the early days of JBoss there were complaints from Marc Fleury about the fact that only a small percentage of the “JBoss the software” users paid anything to “JBoss the company”.  Numbers that floated around back then were 0.01% or 0.1%, can’t remember exactly.

Those numbers make sense, I’ve heard about similar figures from other commercial open source companies.  Anything in the range 0.01% to 1% is possible.

Let’s be “optimistic” here and claim that a company like Pentaho converts 1% of all users into customers. (trust me, that figure would be really great given the millions of users out there :-))  That would mean that we’re disturbing the market of our competitors for the turnover x 100.  So if Pentaho would do a dollar turnover, we’re disturbing the closed source vendors for 100 dollars.

Pentaho and yes indeed Talend see that they are being a serious disturbance to the market dominance from the traditional DI vendors.  And that is why Yves feels a bit mistreated by Gartner.  However, since companies like Pentaho and Talend use a disruptive business model it is only normal that the Gartner MQ itself is also disrupted by our models. You simply can’t be part of the system if you want to disrupt it I guess. (*)

All that being said, it’s only a matter of time before something has got to give: open source or the Gartner DI MQ.  Yves, Andreas, let it be noted I’m betting on the former to come out of this as a winner.

Until next time,


(*) This also partly explains why Kettle and TOS are not really competitors: we’re using the same business model and are not disrupting each other.  We offer 2 completely different choices to our users.

2 thoughts on “Gartner DI MQ”

  1. Matt, thanks for the vote of confidence, I also think that the Gartner MQ will give in before open source.
    I do however disagree with you on one point. Yes, like Pentaho, Talend affects the proprietary players to a much greater degree than is shown by our revenue. This does not mean however that we cannot meet Gartner’s criteria. It just takes more energy to get there, because these criteria are (unfairly?) biased toward proprietary vendors.
    On the other hand, the open source model allows us to get there a lot more quickly, which balances the point I just made. To take an example I know well, it took Sunopsis almost 10 years to acquire 400 customers before Oracle gobbled them. Talend got to the 400 paying customer mark in less than 2 years. But did not make the MQ – yet (it took Sunopsis 5 years).

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